Social media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. Social media, on the other hand, is a two-way street that gives you the ability to communicate too It is easy to confuse social media with social news because we often refer to members of the news as “the media.”

Adding to the confusion is the fact that a social news site is also a social media site because it falls into that broader category. And while social news is social media, social networking and wikis are also social media. But the one common link between these websites is that you are able to interact with the website and interact with other visitors. Social Networking has become very popular during the past few years, but it can still be very difficult to understand for someone new to social networking. The open-ended nature of social networks add to this. And these websites are not the only social media websites. Any website that invites you to interact with the site and with other visitors falls into the definition of social media.

Social networking is based on a certain structure that allow people to both express their individuality and meet people with similar interests. This structure includes having profiles, friends, blog posts, widgets, and usually something unique to that particular social networking website. Social Networking is a nice form of   social media and entertainment, great for meeting people with similar interests, and can be a very effective business technique for entrepreneurs, writers, actors, musicians or artists. Not only is it possible to use social media as an effective customer conversion tool, marketers can take it a step further to use it as a customer retention tool thereafter. Also one  survey  of 1,100 people across North America demonstrates that people are using social media at work to do their jobs, and to do their jobs better, not necessarily for personal reasons. Placing restrictions on social media use at work isn’t effective, and might be a hindrance when it comes to your company’s marketing and customer support. What might more effective is creating a strong, consistent social media policy and providing social media training to employees.

The survey found that 23 percent have a specific social media policy, while the same  percentage  have no policy at all. Companies can no longer ignore social tools, nor the ways that their employees use them to share and access information. These new technologies can be used to create business value, share information, engage employees and even create dialogue with customers and prospects.